The following article was published in the November issue of Japanese Vogue
Here is a version in English:
This September, Josh Wood Atelier, the top British colourist’s first solo salon opened in London’s Notting Hill. It is set inside a small mews house behind black doors. As you enter, you will find yourself in a reception where you will find exclusive art works including a Sam Taylor Wood video and photographs by Horst and Tierney Gearon. It is reminiscent of the reception at an exclusive private member’s club. A glass-panelled corridor leads into the ‘atelier’, which has been designed with the feel of a couturier’s atelier. Paintings by Gary Hume and Martin Maloney line the walls and conceptual flower displays are positioned along the cutting table.
For his atelier, Wood wanted to bring in the skills of the session stylist who is exposed to new trends and ideas on a daily basis. ‘Most of my clients tend to like this idea because it is more inspiring and glamorous,’ he says. So, he has created a hub of experts, whose experience is as much from photo shoots and fashion shows, as from a traditional salon. Top session stylist, Eugene Soulieman is one of his team and will be at the atelier once every six weeks. Appointments with top make-up artists, such as Charlotte Tilbury and Kay Montano, will also be available.
Exclusivity is key, so there are just eight chairs. There is a concierge, clients have their own key and bills are settled on account. You can even have a personal I-Pad play list created for you by in house DJ Felix. There is an in house chef using locally sourced, market fresh food with a focus on skin and hair health. ‘We use oat milk in our shakes, because it is better for your hair,’ says Wood.
‘What has inspired me the most is working at the couture shows and seeing the attention to detail,’ he says. This, together with elements of service you might expect to find in the world’s top hotels, promises a winning formula.
Cut and blow-dry from £150; colour by Josh is by consultation. Also available: This Works Medi Pedi and Leg Treatment, £120. Josh Wood Atelier, 6 Lansdowne Mews, London W11 3AN, +44 203 0977, reservations@joshwoodcolour.com, www.joshwoodcolour.com.
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