An introduction to a new film by Dior Make Up where a Dior compact or three go Pac Man. Quite liked it – took a little warming up, but by three quarters of the way through it had me smiling (and tapping my toe to the beat – sounds like La Roux). Why do I like it?
Because they’re going head to head with Chanel, who’s doing interesting things with make-up video play online. The site’s called Chanel Make Up Confidential and features quirky films, show clips, make-up demos with the make-up artist Lisa Eldridge and more. And because they’re one more example of a designer brand doing quirky stuff in film on line (Louis Vuitton, Prada…).
This whole online make-up movie idea is appealingly eccentric. There is some cute video making going on. It all makes me think of the early 80s and the first pop videos (fresh in my mind from the postmodernist show at the V&A). And all this make-up movie play is a cleverly new way of bringing it all alive to us, online. Our playground. Their shop front. It’s as if the big boys have gone to a bunch of young, hip, brilliant digital-video-geek new boys, and let them, well, play.
As for the make-up message? Who cares?
So how about another game – I Spy a Dior make-up hottie while you’re watching.
Round One: I Spy Dior’s Grey nail polishes – then click here for more.
Round Two: I Spy Dior’s Minaudière – then click here for more.
Meantime, the Dior website is having a makeover. And I for one am itching to see what they do with the make-up. Chanel Confidential will be hard to beat.