Great that Lauder brings Tom Pecheux, one of the industry’s make-up superstars intothe fold as Creative Make-Up Director. Things haven’t been as exciting in lipstick terms, since Tom Ford’s collaboration with the brand – the result was consistent, sell-out collections of fabulously glamorous, make-up. It’s time for another shake-up. This is good news.
This is just one of a series of ongoing hirings within the make-up arena. The last most talked about was Peter Philips’ arrival at Chanel. He took over from Dominique Montcourtois and Heidi Morawetz who’d been at the helm for around 20 years. Next up, celebrity darling, Gucci Westman’s move from Lancôme to Revlon in Spring last year and, Aaron de Mey’s enlistment at Lancôme. Val Garland took over from Linda Cantello at YSL (Cantello incidentally, was assisted by Tom Pecheux some twenty/thirty years ago). Pat McGrath, behind the original Armani make-up line has now been at Max Factor for five years.
The make-up artist voice is stronger now than it ever was. (Funny to think that forty years ago there was no such thing – models did their own make-up.) This is why the cosmetics houses are lapping them up. They know their craft, they know what works and having worked with some of the most creative photographers in the world, have developed the kind of fine-tuned, eye that will help today’s cosmetic houses remain modern, forward thinking, exciting and new.
I for one can’t wait to see Pecheux’s first collection – Spring 2010. Bring it on.
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