It’s surely a given that nothing takes away from the ordeal a woman with cancer has to go through, every day. Yet it always comes up that there are points at which the spray of a pretty scent or the swipe of a lipstick brightens things up really rather a lot. That’s just one of the reasons why charities spearheaded by the beauty industry are a mighty good thing.
Tonight, Elizabeth Hurley, one of Estée Lauder’s longest standing faces will be lighting Harrods pink. On behalf of the Breast Cancer Awareness Campaign, spearheaded by the Estée Lauder group of companies. And I’m looking forward to it. She has just tweeted that she’ll be ‘setting off pink rockets and releasing loads of pink balloons’. Not to mention this little beauty: ‘It’s in 3D and you get pink glasses.’ What?!
And I know one thing, my beautiful aunt, Jacomin will be chuckling, somewhere up there, secateurs in hand, pruning a bush of heavenly pink roses. Well, that’s how I’ll be picturing her tonight.
Here are a few brilliant things Breast Cancer Awareness has achieved for breast cancer:
. By October, together with its retail partners, the BCA Campaign will have raised they say, more than $45 million since 1993 for The Breast Cancer Research Foundation.
. In October 2009 this research foundation awarded nearly $28.5 million to 173 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia.
. Since the Global Landmark Illumination Initiative to light up landmarks in capital cities around the world began in 2000, the rosy pink glow has beamed at more than 200 worldwide. Why do it? ‘[…] to help raise awareness,’ says Evelyn Lauder, ‘by the flip of a switch.’
. The Breast Cancer Awareness Campaign will have distributed more than 110 million pink ribbons worldwide from its start in 1992 to today.
Here are a few fabulous things you can buy yourself or a friend to support Breast Cancer Awareness this month. Most are available at the counter, not on line, while stocks last so hurry!
Aveda Hand Relief; Clinique Great Lips, Great Cause (a key ring strung with three mini-lip glosses); Bobbi Brown Pink Shimmer Brick Compact; Darphin Intral Soothing Cream; Donna Karan Cashmere Mist; Jo Malone Red Roses Cologne; Elemis Sparkling Beauty Collection (for Breast Cancer Care)…
Here’s a link to Elizabeth Hurley at the New York Stock Exchange last week – lighting it up pink.