Tag: Josh Wood Atelier

Well, first it’s quick.  Took about 43.   Ok, minutes not seconds, but heck that’s fast – dainty trim this wasn’t, I was in it for the real thing:  a brand new cut.   George Northwood is his name – and right now, he is London’s hottest snipper.  And Alexa Chung is in the Kelly-Birkin realms of cool with a Mulberry, no, the Mulberry bag named after her: the Alexa bag is Mulberry’s biggest seller.  As for her hair, it’s cute, sassy, sexy and just the right amount of rock chick without looking grubby.

I’d booked into see him on his new patch at the uber-cool, Josh Wood Atelier in Holland Park.  I knew that he was the man who could give me a ‘haircut with personality.’  To use the words of my dear friend Alice.  We discussed this idea of the personality cut.  It may seem a vague notion to most, but he got it in one.  It had to go shorter, give me a much needed lift, look snappy, cool, sassy – ‘a bit like Alexa Chung’, said George.  ’Yes, that’s exactly it,’ I replied having clean forgot that he cut her hair.  The joy of serendipity.

I also picked up a few tips from my hair washer to help solve oily roots.  First, always rinse with warm not hot water.  Too hot and the oil glands in the scalp rebel (in other words, oilier quicker).  Second, use an oil-balancing shampoo which will cleanse without stripping (he used Wella SP Balance Scalp).  Third, try an oil balancing scalp treatment once a week.   My dextrous cleans-alist combined a volumising and oil-balancing treatment, both by Wella, and applied them to my scalp as he shampooed my hair.   For home use, there’s Wella SP Balance Scalp Lotion, which I would recommend for soothing a slightly itchy, uncomfy, oil prone scalp.

As for my cut, I love the result – bit of a long fringe, an off centre parting, chin length and cut in that choppy manner that works so well when you’re just north of 40 and want a lift without a needle.

George Northwood is at Josh Wood Atelier, 6 Lansdowne Mews, W11, +44 (0) 203 393 0977

The following article was published in Stylist on October 12 2011.

The following article was published in the November issue of Japanese Vogue

Here is a version in English:

This September, Josh Wood Atelier, the top British colourist’s first solo salon opened in London’s Notting Hill.   It is set inside a small mews house behind black doors.  As you enter, you will find yourself in a reception where you will find exclusive art works including a Sam Taylor Wood video and photographs by Horst and Tierney Gearon.   It is reminiscent of the reception at an exclusive private member’s club.   A glass-panelled corridor leads into the ‘atelier’, which has been designed with the feel of a couturier’s atelier.  Paintings by Gary Hume and Martin Maloney line the walls and conceptual flower displays are positioned along the cutting table.

For his atelier, Wood wanted to bring in the skills of the session stylist who is exposed to new trends and ideas on a daily basis.  ‘Most of my clients tend to like this idea because it is more inspiring and glamorous,’ he says.   So, he has created a hub of experts, whose experience is as much from photo shoots and fashion shows, as from a traditional salon.  Top session stylist, Eugene Soulieman is one of his team and will be at the atelier once every six weeks.  Appointments with top make-up artists, such as Charlotte Tilbury and Kay Montano, will also be available.

Exclusivity is key, so there are just eight chairs.  There is a concierge, clients have their own key and bills are settled on account.  You can even have a personal I-Pad play list created for you by in house DJ Felix.  There is an in house chef using locally sourced, market fresh food with a focus on skin and hair health.  ‘We use oat milk in our shakes, because it is better for your hair,’ says Wood.

‘What has inspired me the most is working at the couture shows and seeing the attention to detail,’ he says.   This, together with elements of service you might expect to find in the world’s top hotels, promises a winning formula.

Cut and blow-dry from £150; colour by Josh is by consultation.  Also available: This Works Medi Pedi and Leg Treatment, £120. Josh Wood Atelier, 6 Lansdowne Mews, London W11 3AN, +44 203 0977, reservations@joshwoodcolour.com, www.joshwoodcolour.com.