The news came through lunchtime today that Gwen Stefani is L’Oréal’s latest face. I’m kind of surprised it didn’t happen sooner. She’s got one heck of a strong look – attitude too. Confidence, by the bucket load. And a pretty good voice. Oh, and she’s a fashion designer too, two labels. Her new L.A.M.B. collection for Spring/Summer 2011 rolled last September in New York was steeped in African prints and threw up a bit of Vivienne Westwood influence. This girl has style. Fantastic. She’s an exciting choice for a mainstream brand – let’s see what the pair will come up with. For starters, I’d like to see some fabulous, different ads. New photographers, new styling, a new edge. Can L’Oréal be Stefani’d or will it be Stefani L’Oréal’d? Meantime, enjoy her show…
There it is, launched today, the first ever roll-on foundation – L’Oreal Paris Roll’on True Match. The moment it landed on my desk it caught my eye. I’m a foundation nut, can’t live without the stuff, so am game for anything new. My verdict?
Putting it on took me back to my art school days. It’s a bit like inking up a printing plate. Roll the er, roller over the foundation block. Ensure evenly covered (takes a few rolls). Roll over cheeks, nose and chin, then blend with a finger. The result? Smooth, even-looking skin (not at all like my embarrassing attempts at printmaking). Best for? Skin that’s normal to oily. Should you try it? It’s quick to use, looks good on – more natural than pan stick – and won’t spill in your bag. So if all the above tick your boxes and you like a novel approach, yes. It’s a bit of a gimmick but I like it.
It costs £12.99 and you should be able to find it practically everywhere you’d expect – chemists, big supermarkets… but not (obviously) the art shop.