I was chatting to my friend, the make-up artist, Lisa Eldridge the other day – you’ll probably know her from 10 Years Younger. We were at the launch of No7′s collection of make-up to celebrate their 75th birthday, at The House of St Barnabas in Soho… Anyway, she’s done a set of glorious nostalgia shots of make-up looks from the last seven decades, starting with the 40s. (Lisa’s the creative behind No7 make-up.)
‘Which is your favourite?’ I asked Lisa.
‘The 1940s,’ she said in a flash – here’s the picture, you’ll see them at Boots stores from the beginning of May.
‘It feels the most contemporary. You could do it tomorrow,’ she says. ‘ It’s glamorous, classic, you’ve got the Hollywood red lip, a lovely brow, nude eyes, eyeliner – I’ve used the shimmer chocolate brown eye shadow mixed with water and applied it with a brush. I prefer it to black for this 40s look.’
What do you think of this look? Would you wear it?
Watching the BAFTAs last night and spotting the odd celebrity at London Fashion Week, too, there’s a definite fan base – in spite of the yawn-makingly enduring, pale- lip-smokey-eye thing that’s been going on so long.
At the BAFTAs it was Jaime Winstone (she’s wearing one of Lancôme’s red lippies), Audrey Tatou, Anne-Marie Duff, Claire Danes (another Lancôme red) and Romala Garai. At LFW it was Sienna Miller, Peaches, Jaimie (again), Little Boots…
For this shot, here is what Lisa used on the lips: 1. No7 Perfect Lips Pencil (£7.75) to line and fill lips. 2. No7 Stay Perfect Lipstick in Cherry (£10.25) applied with a brush. 3. No7 1940s Lipgloss (6.75) at the centre bottom lip.
For the eyes, she used No7 1940s Eye Shadow Trio (£9.75) – the darkest brown, damp with a liner brush. The make-up artist, Jemma Kidd always uses this trick, which makes this kind of thing easier: Apply the line with an eye pencil first, so you have a light outline to work on. Go over with the damp, liner. For me, the best kind of brush is a flat, angled brush. MAC does one. The tip is broad, so you literally rest it against your eye at the root and sweep it gently along. It’s far easier than keeping a steady hand with a fine, line brush.
And not forgetting the cheeks (this look can wash you out). Blend a natural, pink blusher over the cheek’s apple and out, ‘to balance out the strong lip,’ says Lisa.