Just got back to my desk following a press briefing by Olay scientists at The Royal Society. They revealed the results of a clinical trial into the anti-ageing effects of their newest skincare line, Olay Professional Pro-X. Before I go on, you can only buy it in the States. By the end of this I’ll have found you a site where you can get it on line.
The trial showed that this skincare line was as effective at smoothing lines as the current dermatologist benchmark, Tretinoin.
Initially, the bods at P&G (who own Olay) wanted it tested against a leading competitor (they didn’t reveal what or who). But the research team, a group of independent dermatologists, wanted to raise the bar and test it against the current, accepted ‘gold standard’ in dermatologist, anti-ageing treatments, Tretinoin.
Would P&G agree? Well – yes, they did.
196 women participated in the 8-week test. In the morning they used the sunscreen and daily moisturiser. In the evening they used the more intensive anti-wrinkle treatment. After this two month period, results for the Olay Pro-X trio were better than those for Tretinoin. A sample group of women (I believe the number was 25) continued with the trial for a further 16 weeks, one set continuing with Olay Pro X, the other withTretinoin. Results continued to look good and while Tretinoin caught up and overtook (just) in terms of effects, Olay Pro-X was a worthy match.
This tells us several things – here are a couple. First, it shows that the ingredient technology used in over-the-counter, anti-ageing skincare is getting better and better. Genomics – the study of how different genes react, in this case, to ageing – is what has enabled the likes of P&G and L’Oreal to do this. They know how to put together anti-ageing recipes that work better. Second, you can improve lined skin without the side effects of high-potency, dermatologist treatments. Tretinoin is drying and can be difficult to use, in colder climates.
If you want to read more, they publish the trial in the British Journal of Dermatology today.
If you’re tempted to try Pro-X, Drugstore.com ships to the UK but be careful of shipping and import duties – check ‘em before you click, buy.