At a recent scent launch (Estée Lauder Modern Muse for the record) I found myself holding back a tear. Yes, a tear for a new scent. A lapse in journalistic cool or an instinctive feel for a good story? I go with the latter. Because with a background in journalism and beauty direction, storytelling is at the heart of what I do.
insight content creative
The emotive power of a good story is crucial for a brand. When a brand’s story really connects – 140 characters, engaging video, inspiring photography, even its scent – it engages deep and the consumer is won.
But there’s a caveat: without insight, emotion is just an empty promise. I’ve spent 20 years on the inside beauty track interviewing the experts (stories to tell), analysing and experiencing the brands and the products. And relaying that knowledge online and in print to consumers in the UK, Japan and the US.
With this in mind here is what counts: insight (through experience) and an understanding that the story’s emotive power and its value are critical, if a brand is to engage its consumer in a way that counts.
Clients come to me for my objective take, competitive insight and creative vision. They value my expert knowledge and experience in the field of beauty, luxury and the media. They come to me for bright, tailored words and advice on visual identity, to help present their brand clearly, credibly and at its most inspiring.
From conception to delivery I can help you craft your brand story through language and the visual message, on pack, in print and digitally in a way that speaks to your consumer, present and future. If you are looking for new ways to engage the media and key influencers, I can help you.
If this strikes a chord it would be good to talk. Please get in touch for a bespoke presentation of my services.
…totally knowledgeable and is charming with it. I would not hesitate to recommend Emma.