Kendall Jenner Face of Estée Lauder: Plus 5 Best Lauder Beauty Buys
So, Kendall Jenner. Baby sister of Kim – Kardashian (as if you had to ask). Kendall Jenner face of Estée Lauder. Yes, on Saturday, the cosmetics powerhouse revealed her to be the latest face in a line-up of powerful beauties. Her defining credentials aside from her Kardashian pedigree?
Kendall Jenner is a model and a beauty, obviously, and one of the hot new names to grace the catwalks. She walked for Balmain, Dolce & Gabbana and Fendi at the Spring/Summer 2015 collections in September. The first she walked was Marc Jacobs for the previous season’s Autumn/Winter 2014 collection.
Kendall Jenner is by all accounts a grafter, with sprit – this is the word on the (perfectly-manicured) street.
And here’s the important bit: Kendall Jenner has a lot of social media followers. More than 30 million people across Instagram (15 million plus), Twitter (at the last count 9,088,405) and Facebook (over 7 million) are tracking her every beautiful move. This is no mean reach for Estée Lauder. It is a clever move for the maker of super dooper skincare and make-up, now angling, or should I say, precision-firing, for the under-25 year old woman. The social media generation.
Kendall Jenner’s influence as pied piper for young women has already shown itself to be pretty darned strong. When an eight-page piece in Interview magazine went live, its website crashed because so many took a look. She’s been photographed by fashion photographers Patrick Demarchelier (American Vogue’s September’s issue), Mert & Marcus and old flame of Kate Moss, Mario Sorrenti. She has been in the avant garde fashion magazine, Love and French Vogue. Her first British Vogue cover is surely just around the corner.
This is a woman with influence. It is quite a responsibility. Kendall Jenner face of Estée Lauder. I for one, can’t wait to meet her.
In the meantime, here are five Estée Lauder products I heartily recommend for, but not exclusively, those of us whose age lies somewhat north of Jenner’s fresh faced 19 years:
Pure Color Envy Sculpting Lipstick These lipsticks come in a fabulous array of colours and glide on like a dream. I like Discreet, a nude colour with a hint more brown to it, so the fairer skinned among us look polished, not washed out – a good work lipstick for when you need to look polished and professional. Tip: apply, then use a lip brush (retractable is best for your handbag) to work the colour evenly over your lips right to the edges, then blot lightly.
Enlighten Even Effect Skintone Corrector SPF30 – a wonderful tinted moisturiser come glow primer, with a beautiful finish – think radiant and a little more even so your skin looks naturally better. You also get ingredients thrown in that help reduce unevenness to your complexion. Tip: if you have redness in your skin, you may need to apply touches of concealer or your favourite foundation to the bits that need it.
Clear Difference Targeted Blemish Treatment – a beauty store cupboard essential for when you have a rogue spot. This contains salicylic acid, which is brilliant for blemishes but not harsh on your skin. It stings a bit, but nothing you can’t handle. Clever push up roll-on applicator.
Pure Colour Intense Kajal Eyeliner in Blackened Cocoa – one of the few truly black-brown eye pencils out there. Lots are too red or lack the oomph and definition of this. ‘Dot-line’ the sharpened pencil tip along the outer half of your upper lash line, working right into the lash root. Make a fine line, gradually tapering it so that as you work to the inner corner of your eye, it becomes almost imperceptible . Tip: also apply just under your lash roots along the water line so there’s no flesh line between lash and your eye.
Modern Muse Eau de Parfum – this is simply, a really lovely, jasmine-y scent. Uncomplicated, feminine, not-at-all blowsy. There is now a new version, Modern Muse Chic, which is more exotic and they have played up the tuberose. I prefer the original, but try both, as you just might prefer this.